US State Privacy Law

TIPA

Tennessee's privacy law (July 2025) with the highest thresholds and a NIST Privacy Framework affirmative defense. Treble damages if willful.

TIPA requirements

Tennessee's law took effect July 1, 2025 with the highest thresholds of any state: more than $25 million in revenue plus data on 175,000 consumers, or 25,000 consumers with more than half of revenue from selling personal data. Its distinctive feature is an affirmative defense for controllers that maintain a written privacy program reasonably conforming to the NIST Privacy Framework. Consumers may opt out of targeted advertising, sale, and profiling. The Attorney General enforces, with a 60-day cure period, penalties of up to $7,500 per violation, and treble damages for willful or knowing violations. The NIST safe harbor is only as good as the evidence that the program described on paper matches what the website and apps are doing in production.

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