US State Privacy Law

OCPA

Oregon's privacy law (July 2024). Broad sensitive-data rules, geolocation sale ban from 2026, universal opt-out required, DOJ enforced.

OCPA requirements

Oregon's law has applied to businesses since July 1, 2024 and to nonprofits since July 1, 2025. It is notable for the breadth of its sensitive-data definition, which includes precise geolocation and status as transgender or nonbinary, and for a 2025 amendment that has banned the sale of precise geolocation data and of personal data about anyone under 16 since January 1, 2026. Controllers have had to honor universal opt-out signals since the same date. The Oregon Department of Justice enforces, and its first six-month report cited more than a hundred consumer complaints, many about opt-outs that did not work. The 30-day cure period expired at the end of 2025; penalties of up to $7,500 per violation now apply without a cure notice. Location-based advertising tags are the obvious exposure.

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