Server-Side Fingerprinting Explained: How Tracking Works Without Cookies
Server-side fingerprinting links user sessions even when browser signals change. This post explains how it works, why traditional defenses fail, and the risks it creates...
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IAB Multi-State Privacy Agreement (MSPA) Update 2026: What Advertisers Need to Know
A report out of Carnegie Mellon’s School of Public Policy found that “87% (216 million of 248 million) of the population in the United States...
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What Changed in GDPR Enforcement in 2025? How Regulators Shifted from Policy Audits to Operational Accountability
By 2025, European regulators made a clear shift in approach: compliance is no longer judged by the wording of a privacy policy, but by the...
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Is Your Website Wiretapping Users? How CIPA Turns Tracking Pixels Into Legal Liability
Modern privacy regimes such as the GDPR and CCPA bring strong privacy requirements, yet their lack of robust enforcement makes the compliance limited. By contrast,...
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Can You Sue Under CCPA Without a Data Breach? What Shah v. Capital One Means for Pixel Tracking
At a recent privacy event for Chief Privacy Officers in Los Angeles California, it wasn’t the relatively non existent CCPA (California Consumer Privacy Act) enforcement...
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VPPA Legislative Risk
VPPA cases are on the rise, with dozens of class action suits being filed against all manner of companies. Risk occurs when the title of a...
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What Are the Biggest Privacy Fines and How Can Businesses Avoid Them?
Fines and lawsuits related to data protection and privacy are a real risk for organizations in today’s environment. Enterprise websites are under particularly close scrutiny,...
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What Is Device Fingerprinting and Why Can’t Your Consent Tool Stop It?
A report out of Carnegie Mellon’s School of Public Policy found that “87% (216 million of 248 million) of the population in the United States...
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What Is Tag Piggybacking and How Does It Create Privacy Compliance Risk?
Your enterprise website is connected to a massive, constantly changing, interconnected, and partially hidden ecosystem of JavaScript tags. Often piggybacked to each other, these tags...
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Does Your Consent Management Platform Work the Same in Every Country?
As various countries and states develop their own privacy laws, one-size-fits-all consent management solutions aren’t always enough. As a result, enterprise websites have begun tailoring...
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Can iFrames Place Cookies on Your Site Without User Consent?
If your site streams video or audio content, displays social feeds, serves up dynamic maps, news, ads or data, then it likely uses iframes. Most...
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How a Compromised Martech Vendor Stole Credit Card Data from Nearly 60 Websites
Since July 25, 2022 Vault JS experts have identified suspicious code on nearly 60 different websites that are running web marketing tools from Showcase-TV. These...
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