US State Privacy Law

TDPSA

Texas privacy law (July 2024) covering nearly every non-small business. Universal opt-out required; the Texas AG is an active enforcer.

TDPSA requirements

Texas took a different route to scope: the law, effective July 1, 2024, applies to any business that conducts business in Texas and processes or sells personal data, unless it qualifies as a small business under SBA definitions, and even small businesses need consent to sell sensitive data. Since January 1, 2025 controllers must honor universal opt-out signals. The Texas Attorney General has been the most aggressive state enforcer outside California, with suits against Allstate and Arity over driving-data collection through embedded SDKs and investigations into connected-vehicle and app tracking. Enforcement is by the AG only, with a 30-day cure period and civil penalties up to $7,500 per violation. The Allstate complaint is a useful reminder that SDKs inside mobile apps are squarely within scope.

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