Stay updated on the latest martech privacy and security risks

Data node shapes
Salmon and navy gradient glow
Illustration of digital scale

Legal Risks to Businesses

Fines and lawsuits related to data protection and privacy are a real risk for organizations in today’s environment. Enterprise websites are under particularly close scrutiny,...

Read More

Illustration of fingerprint

Device Fingerprinting: Tracking Without Cookies or Consent

A report out of Carnegie Mellon’s School of Public Policy found that “87% (216 million of 248 million) of the population in the United States...

Read More

Diagram of tag piggbacking

Tag Piggybacking — The Invisible Compliance Risk

Your enterprise website is connected to a massive, constantly changing, interconnected, and partially hidden ecosystem of JavaScript tags. Often piggybacked to each other, these tags...

Read More

Digital map showing data points

Compliance for Geotargeted Consent Management Programs

As various countries and states develop their own privacy laws, one-size-fits-all consent management solutions aren’t always enough. As a result, enterprise websites have begun tailoring...

Read More

Person looking at picture frames

Are iFrames Bypassing Your Website Security and Cookie Compliance?

If your site streams video or audio content, displays social feeds, serves up dynamic maps, news, ads or data, then it likely uses iframes. Most...

Read More

Bright red alert box

Security Warning: Data Theft Identified

Since July 25, 2022 Vault JS experts have identified suspicious code on nearly 60 different websites that are running web marketing tools from Showcase-TV. These...

Read More

Diagram of house with icons around

The Story of the Three Little Martech Directors

Once upon a time, there were three little martech Directors. They each implemented their favorite martech tools so they could serve their customers better and...

Read More

Mouse cursor moving towards unlock icon

How Your Third Parties Could Leverage ETags to Violate Your Customers’ Privacy

Third-party cookies are on their way out, but does that mean tracking users will also crumble (see what I did there?). Probably not. There are...

Read More

Data privacy webinar

Customer Data Privacy: A OneConference Presentation with Fidelity Investments

Josh Manion, CEO of Vault JS, recently co-presented with Grant Deppe, VP Marketing Technology at Fidelity. They discussed customer data privacy during the OneConference in...

Watch the Webinar

Digital marketing assurance platform

The Urgent Need for a Digital Marketing Assurance Platform

In 2009, my team invented the modern tag management system. Back then, enterprise websites had an average of only 3 to 4 JavaScript tags on...

Visit Vault JS Insights

Padlock over computer parts

Why Digital Marketers Should Care About Log4j

Digital marketing assurance requires you to keep an eye on all your marketing technologies. That’s already hard enough without also needing to understand what sorts...

Read More

Digital marketing assurance maturity model

The Digital Marketing Assurance Maturity Model

Martech tools fuel your marketing, but you also need to ensure that your use of those tools is not allowing your customers’ personally identifiable information...

View the Marketing Assurance Model

Get Updates and Insights from Vault JS

This field is for validation purposes and should be left unchanged.